In 1972, the founders of APIVITA, Nikos and Niki Koutsiana, two young pharmacists, who were inspired by the honeybee society, the unique biodiversity of Greek nature and Hippocrates' holistic approach to health, beauty and well-being. APIVITA (the “Life of the bee”) is a responsible organization that offers effective natural beauty solutions for the face, body and hair, derived from super-potent bee products and the powerful Greek flora.

​

Today, APIVITA is a company with a strong philosophy, values, social responsibility, heritage and an innovative outlook. It has developed and established over 300 natural, effective and holistic products for the face, body and hair, formulated with beekeeping products of high nutritional value, extracts of Greek herbs and pure essential oils, as well as many green innovations and patents.

​